The AFLW is off to a flying start this season, and it's about time! The league has been building momentum since its inaugural season in 2017, and now it's grabbing the attention it deserves. But amidst the excitement, a glaring issue has emerged: the treatment of women's teams by their clubs.
Take Hawthorn, for instance. They're gearing up for their AFLW game against Melbourne, but the club's focus seems to be elsewhere. In a recent statement, they boasted about their record-breaking membership and promoted the men's game against Collingwood, completely overlooking the women's season opener. It's as if the women's team doesn't exist in their narrative.
This isn't an isolated incident. The article highlights a pattern of neglect and inequality within AFLW clubs. Some clubs have embraced the 'one club' philosophy, treating men's and women's teams as equals, while others lag behind. Carlton, for instance, has made significant strides, with players like Darcy Vescio and Harry McKay bridging the gender gap and fostering a unified club culture.
What's fascinating is how these seemingly small gestures can have a profound impact. When clubs genuinely embrace the 'one club' mentality, it's reflected in their success. North Melbourne, Brisbane Lions, and Adelaide, the clubs with the most successful women's teams, have all bought into this philosophy. They've created an environment where players like Emma Kearney can coach the men's team and speak about inclusion, where men and women share resources and knowledge.
On the other hand, some clubs have a long way to go. Forcing women to pay for training sessions, making them wait for access to facilities, and excluding them from club events are all signs of a deeper issue. These actions send a clear message: you're not as important. It's a culture that needs to change, and it starts with intention and consistency.
Personally, I find it disappointing that in 2026, we're still discussing these basic issues of equality. The AFLW has proven its worth, attracting fans and generating excitement. Yet, some clubs continue to treat their women's teams as an afterthought. It's time for a mindset shift, not just for the sake of fairness, but because it makes good business sense. Embracing the 'one club' philosophy can lead to success on and off the field.
As we move forward, I'd like to see more clubs follow the lead of Carlton, North Melbourne, and others. It's not just about ticking a box; it's about creating a culture where everyone feels valued and part of a unified team. The AFLW has the potential to thrive, but it needs the full support and commitment of its clubs. Let's hope this season serves as a wake-up call for those who have forgotten about their women.
